Pinktober – it will make you green

And here we are again… October – time for ‘awareness’ and everything in the town to be painted pink – #pinktober as it’s called on twitter.

I hate it.

I’ve never been one for pink, even when I created abcd, I actually said I didn’t want pink in the logo. Thankfully, my friend who deals with brands and marketing did, at the very last minute, encourage me to go with it with a ‘I think it would be a bad move not to have the pink d ribbon in there’ and I knew he was right. It just felt wrong and against my principles.

Read more on the BDC website here…